The Keeper of PUMA’s Legacy: Inside Robert Kjartansson’s Extraordinary Collection
In a quiet corner of Denmark, an Icelandic sneaker aficionado has built what might be the world’s most comprehensive PUMA collection. Robert Kjartansson’s passion for the German sportswear brand began with a chance viewing of Eddie Murphy wearing red suedes on Saturday Night Live, sparking what would become a lifelong obsession. Today, his collection stands at an astounding 1,100 pairs, each telling its own story of athletic heritage and cultural significance.
The Collector’s Journey
What started in 2010 as a modest pursuit has evolved into an archive of remarkable depth. Beginning with the classics, Kjartansson’s collection expanded from iconic PUMA Suedes to encompass everything from Tromix to Disc models. His expertise has earned him a devoted following across social media, where hundreds of thousands follow his insights into the brand’s heritage.
The Golden Era
For Kjartansson, the period between 2005 and 2007 represents PUMA’s pinnacle. During this time, the brand perfected its craft through superior materials and distinctive shapes, particularly with their sample productions that would become the blueprint for future releases.
Rare Treasures
Among his most prized possessions is a pair of PUMA Gold Fit sneakers from the early 1970s, manufactured in Yugoslavia. These low-profile classics represent the kind of rare find that keeps collectors like Kjartansson perpetually hunting. Another standout is his Japanese pack PUMA CES from 2008—one of only ten samples ever produced.
Professional Insight
As a former strategic key account manager at PUMA, Kjartansson witnessed firsthand the brand’s evolution through collaborations with artists like Rihanna and The Weeknd. His insider perspective gives him unique appreciation for PUMA’s approach to partnerships, noting how the brand often prioritizes cultural authenticity over high-end collaborations.
Community and Legacy
As a prominent member of “We Are PUMA,” a global community of collectors spanning from Scotland to Singapore, Kjartansson exemplifies the collaborative spirit of sneaker culture. His collecting philosophy is refreshingly practical—every pair must be in his size, as he believes in wearing and experiencing each piece rather than merely displaying them.
Notable Collections
His archive includes several complete sets, including the coveted Japanese Monster Pack in sample form. Among his most historically significant pieces is the PUMA Crack, a predecessor to the Suede that was famously worn during the 1968 Olympics. The Tommy Smith editions, complete with the sprinter’s name and Olympic statistics, stand as testament to PUMA’s rich athletic heritage.
Kjartansson’s dedication to preserving PUMA’s heritage while sharing his knowledge has made him a respected figure in the sneaker collecting community.
